10 Advanced SEO Strategies You Can Use on Your Website Today

Key Takeaways

1. Reoptimize underperforming content by updating title tags, inserting relevant keywords, and adding internal links to improve search engine rankings and user engagement.
2. Boost mobile-friendliness and speed by optimizing layout, compressing images, and limiting redirects to enhance user experience and search engine rankings.
3. Leverage internal linking strategies to showcase relationships between pages, pass link juice, and improve crawl ability, user experience, and navigation.
4. Craft high-quality content and backlinks by creating valuable content, using the skyscraper technique, and engaging in backlink outreach to establish brand authority. Optimize for voice search and snippets by using natural language, conversational keywords, and long-tail keywords to increase visibility and conversion rates.

Reoptimizing Underperforming Content

By reoptimizing underperforming content, you can breathe new life into stagnant pages and tap hidden potential, often with minimal effort.

A content refresh can revive your website’s performance, driving more traffic and conversions.

Start by identifying underperforming content using tools like Google Analytics.

Look for pages with decreasing traffic, conversions, and engagement.

Then, audit these pages, updating title tags, inserting relevant keywords, and adding internal links.

This content revival can lead to significant improvements in search engine rankings and user engagement.

By revamping underperforming content, you can tap into hidden potential and take your website to the next level.

Boosting Mobile-Friendliness and Speed

You can dramatically improve your website’s user experience and search engine rankings by verifying it’s mobile-friendly and lightning-fast.

A mobile-friendly website is essential, as more than 50% of internet traffic comes from mobile devices.

Use mobile design principles: Verify your website’s layout, content, and images are optimized for mobile devices.

Optimize images: Compress images to reduce file sizes, which can noticeably improve page load times.

Limit redirects: Minimize redirects to reduce the time it takes for your website to load.

Leveraging Internal Linking Strategies

To maximize your website’s crawlability and indexing, you need to develop an internal linking process that showcases the relationships between your pages and passes link juice from high-authority pages.

This strategy helps search engines understand your website’s structure and content hierarchy.

By linking to relevant and high-quality pages, you distribute link equity and increase the authority of your website.

Use descriptive anchor text to provide context to search engines and users about the linked page.

This internal linking strategy not only improves your website’s crawlability but also enhances user experience and navigation.

Advanced Keyword Research Techniques

What keywords are your competitors targeting that you’re not, and how can you use advanced keyword research techniques to uncover these hidden opportunities?

To take your keyword research to the next level, try these techniques:

Keyword clustering: Group related keywords and phrases to target specific search queries and identify gaps in the market.

Competitor analysis: Analyze your competitors’ keywords and phrases to find gaps in the market and identify opportunities to outrank them.

Long-tail keyword targeting: Use long-tail keywords to target specific search queries and attract high-quality traffic to your website.

Crafting High-Quality Content and Backlinks

By creating high-quality content that resonates with your target audience, you can establish your brand as an authority in your industry and attract high-quality backlinks that drive real SEO results.

Focus on providing value to your users and answering their questions. Use the skyscraper technique to create better content than your competitors.

You can also repurpose old content through a content refresh, updating outdated information, and making it more engaging.

Additionally, engage in backlink outreach by building relationships with other websites and asking them to link back to your content. This won’t only improve your website’s credibility but also increase your search engine rankings.

Optimizing for Voice Search and Snippets

To optimize your website’s content for voice search, use natural language and conversational keywords that mirror the way people speak. This is essential since voice search is becoming increasingly popular, and you don’t want to miss out on potential traffic.

Use conversational queries: Incorporate questions and phrases that people would use in voice searches, such as ‘What’s the best coffee shop near me?’

Optimize for long-tail keywords: Target specific phrases that have lower competition and higher conversion rates.

Ensure readability and accessibility: Make sure your website’s content is easily readable and accessible on various devices.

Eliminating Thin Content and Building Links

As you fine-tune your SEO strategy, it’s equally important to eliminate thin content that’s dragging your website down and simultaneously build high-quality links to boost your search engine rankings.

Content pruning is key to removing low-quality content that’s diluting your website’s authority. By getting rid of thin content, you’re allowing your high-quality content to shine, which can lead to increased link equity and improved search engine rankings.

Building high-quality links from authoritative sources can also notably improve your website’s credibility and ranking. Focus on creating valuable content that resonates with your audience, and reach out to relevant websites to build links.

Unlocking Schema Markup and Monitoring

Your website’s search engine ranking can substantially improve when you add schema markup to relevant pages, providing search engines with additional context that helps users make informed decisions. This Structured Data helps search engines understand your content better, leading to higher rankings and increased visibility.

Three ways to tap into schema markup on your website are:

1. Use the Google Structured Data Markup Helper: This free tool makes it easy to markup existing pages on your site.
2. Add schema markup to relevant pages: Examples include ratings, events, dates, recipes, and FAQs.
3. Monitor and analyze SEO performance: Use tools like Google Analytics and Google Search Console to track keyword rankings, organic traffic, and conversion rates.

Repurposing Content for Better Results

By revamping and reformatting existing content into fresh formats, such as videos, infographics, and social posts, you can breathe new life into underperforming pieces and tap the hidden potential for better search engine rankings and engagement.

This process is known as Content Refresh, where you update and refine your content to make it more relevant and appealing to your audience.

Format Hopping is another technique that involves presenting the same content in different formats to cater to diverse learning styles and preferences.

By repurposing your content, you can increase its visibility, reach a broader audience, and ultimately drive more traffic to your website.

Developing a Data-Driven SEO Strategy

To develop a successful SEO strategy, you need to plunge into your website’s data, analyzing metrics like organic traffic, conversion rates, and keyword rankings to identify areas for improvement and opportunities for growth.

By doing so, you’ll create a data-driven SEO roadmap that guides your optimization efforts.

Three key steps to get you started:

1. Track your metrics: Monitor your website’s performance using tools like Google Analytics and Google Search Console.
2. Analyze your data: Identify trends, patterns, and areas for improvement in your website’s data.
3. Optimize and refine: Use your data analysis to inform your SEO strategy, making data-driven decisions to improve your website’s performance.